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Investigating the Energy Use of Video Delivery and Consumption 2022-2027

Our hope is that this report will merely be Rethink TV’s introduction into the world of sustainability within video, provoking conversation and contributions from across the ecosystem by the next time...

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Rethink TV: The 2022 Retrospective

Rethink TV summarise all of their reports from the past couple of years. What follows are our high-level thoughts on our output over the past couple of years, and where relevant, our thoughts on how...

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Subscription Video on Demand Market Forecast 2023-2028

Snapshot Summary Global services’ subscriber counts grow from 738.9 million in 2022, to 1.89 billion in 2028 – passing the total count of broadband households. Global revenue grows from around $75.83...

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Sports Rights Forecast 2023-2033

Sports Rights Forecast 2023-2033 Apr 2023 – Updated to include the Indian Premier Cricket League (IPL). Snapshot Summary Media Rights Revenue (MRR) for the Top 16 Leagues hits $68.8 billion globally by...

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Operator Technology Database, with new MENA data

Rethink TV has refreshed its Operator Technology Database, which now includes new MENA data. The database tracks the top global Pay TV Operators and their relationships with technology vendors. The...

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SVoD, AVoD & FAST – Market Forecast 2023-2028

The scale of the SVoD and AVoD markets poses a difficult question for the new kid on the block – should you care about FAST? The answer is complex, and complicated by the differing definitions of these...

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Media & Entertainment Codecs Market Forecast 2023-2030

$2.4 billion codec royalty market lifted by arrival of VVC and AV2, but AOMedia legal showdown awaits This latest forecast from Rethink TV is examining the adoption timeline for codecs in the media and...

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Quality of Experience Market Forecast 2023-2028

$9.2 billion market flattens off amid vendor consolidation and a 29% drop in prices  The Service Obtainable Market (SOM) for Embedded QoE Agents is set to hit over $9 billion by 2028.  Strong growth...

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Set Top Box, Connected TV & Smart TV Operating Systems Market Forecast...

RDK crushed on global stage between rising Android TV and insurgent HarmonyOS, in 4.45 billion unit market  Huawei’s ambitions to become a global challenger to Android appear to have been completely...

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Impact of Strikes and Inflation on Content Spending 2023-2028

Inflation and labor dispute force industry into $27.4bn annual content spend climbdown, with cumulative total reaching $126.2bn in 2028 The global economic pressures of continued supply chain problems...

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The unstoppable rise of Social Media Video – Market Forecast 2023-2028

The past decade or so has seen Social Media platforms completely transform from communication tools, with sprinklings of entertainment, into fully-fledged entertainment hubs. This transition is still...

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Operator Technology Choices and KPIs – Nov 2023 update

Rethink TV’s Operator Database tracks the technology choices of the larger traditional and online platforms, and the publicly available KPIs for pay TV, fixed-line broadband, and mobile subscriber...

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OTT ends 2023 at the precipice of another tectonic shift

The competition for viewing attention has never been greater, and the fracturing of audiences is continuing apace. With sports being split among more and more platforms, the risk of a collapse in...

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How can operators stay afloat amid unrelenting WiFi tides and stubborn...

WiFi Cloud Management, Multi-AP, WiFi 6, 6E, 7 & 8 – Market Forecast 2024-2029 WiFi 5 to all but die by 2029, with WiFi 6 reaching 62% penetration of Access Points This report is critical for...

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AVoD Forecast to 2029 – $546 billion AVoD boom led by subscription tiers

$546 billion AVoD boom led by subscription tiers, while user counts slow due to SVoD-with-ads and FAST Contact us to discuss a purchase In a cruel twist of irony, subscriptions are becoming ever-more...

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SVoD & Ad-Supported Market Forecast – 2024-2029

Global SVoD services continue strong growth, in $143.3 billion market, with ad-supported revenue becoming major component  Contact us to discuss a purchase Rethink TV has published a new report...

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FAST Market Forecast to 2029 – Critical insights for stakeholders navigating...

$14bn FAST revenue a drop in OTT ocean by 2029 Despite a 134% spike in advertising revenue in 2029, FAST will trail in the wake of other OTT video platforms. However, it still poses a huge opportunity...

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CDN and Media over QUIC (MoQ) Forecast 2024-2029

The collective CDN market will grow to just shy of $60 billion by 2029, as the volume of video traffic delivered climbs to 17,985 exabytes annually. Spurred by the adoption of HTTP/3 and QUIC, the...

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Operator KPI Forecast: North America to 2029

The cost of doing business is trending upwards, for the operators captured in this report. Crucially, this includes both capex and opex, despite what some industry positions state. Thanks to mergers...

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Content Recommendation Engines Forecast to 2029 – Prices collapse by 61% as...

This report draws from extensive industry engagement, and offers critical insights for anyone who wants to understand the future for content recommendation engines – a core personalization technology...

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Open Internet Contributions Protocol Forecast to 2029

Video Contributions Protocols – Zixi’s dominance countered, as alternatives create turbulence in $2.57 billion market Since the acquisition of Zixi, there has been a flurry of activity and improvements...

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Operator KPI Forecast: North America & Western Europe to 2029

Operator KPI Forecast, examining: Revenue, Operating Expenditure, Capital Expenditure, Operating Income, Net Income, Video Revenue, Video Subscribers, Broadband Revenue, Broadband Subscribers, Mobile...

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Pay TV Operators Technology Database

Tracking the top global Pay TV Operators and their relationships with technology vendors. Further reading: Our Pay TV Operators KPI product analyzes historic and projected results, from key operators...

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